Role
Designer

Client
Midtown Athletic Club

Year
2022

OVERVIEW

Cardio Tennis is a not-so-average tennis program offered by Midtown Athletic Club. This fast-paced class offers a high-energy cardio workout that sharpens tennis skills through unique, competitive games. Featuring up to 8 people on a court, this class has a large focus on group enthusiasm, a low-pressure atmosphere, and of course, running. This tennis class makes staying active enjoyable—so much so, participants forget they're exercising.

We centered the brand direction around what a person can expect on the court during a Cardio Tennis class; fast-paced, low pressure environment, with a lot of running. To capture this idea, we leaned into a energetic, playful design that showcases the feeling of the fun chaos. The bright colors and repetative imagery emulate the high energy and movement you'll experience on the court. 

LOGO

When it came to the logo, we leaned into speed and excitement while keeping an approachable tone. The bold, round shapes give a friendly feeling. A speedy 'C' hints at a ball smashing into a tennis racquet to tie back to the sport. The trailing three stripes represent not only speed but also a nod to the Greek God, Hermes which is a well-known symbol for running.  

BRAND COLORS

CARDIO RED

CMYK: 0, 87, 68, 0

RGB: 255, 69, 74

HEX: FF454A

PMS: Warm Red C

CARDIO BURGUNDY

CMYK: 58, 100, 39, 38

RGB: 92, 15, 72

HEX: 5C0F48

PMS: 229 C

WHITE

CMYK: 100, 100, 100, 100

RGB: 255, 255, 255

HEX: FFFFFF

CARDIO YELLOW

CMYK: 29, 0, 100, 0

RGB: 195, 251, 10

HEX: C3FB0A

PMS: 809 C

BRAND GUIDELINES

PROCESS

©2019 Katherine Rivich. All rights reserved.